SEnior TOURism: Discovering European Territories through Golf and Wine COSME program 2014
- FANDANGO TOUR : Italy (coordinator)
- ASOCIACIÓN ESPAÑOLA DE PEQUEÑAS Y MEDIANAS CIUDADES VITIVINÍCOLAS : Spain
- E-SENIORS : France
- IDS INSTITUTE - THE INNOVATION AND DEVELOPMENT INSTITUTE PRINCIPE REAL: Portugal
The “SE. TOUR – SEnior TOURism: Discovering European Territories through Golf and
Wine” project’s main aim is to enhance the touristic offer in the four involved Countries (Italy, Spain, Portugal and France) through the involvement of minor touristic destinations, but which are well-equipped with cultural heritage and golf courses.
It is going to last 15 months under the coordination of an Italian company called Fandango Tour.
More specifically, the project intends to promote the development of a transnational tourism
product for seniors (over 55) that proposes an integrated approach to thematic tourism
development, in order to enhance as much as possible ALL values and assets that the
local cultures can offer and in particular the offer for the practice of golf and wine
tourism by valorising the trails and routes through wine growing areas. Since both the
practice of golf and wine tourism are not linked to a specific period of the year, the proposed
tourism product will also facilitate tourism flows in the involved Countries during their
respective low and medium seasons.
This will be done by elaborating a special touristic product where trails, routes and paths
for all areas are defined, following a shared model that will give guidance to the local
tourism operators and interest groups (tourism SME, wine growers, golf facilities).
Furthermore, the developed touristic product will be made available through a dedicated
web-portal and mobile app where interested travellers may easily plan their leisure trip,
discover destination ideas, get information about golf, local cultures and vineries, flights,
hotels, car rentals and more, and then book and purchase their trip.
· Foster the demand and supply of transnational tourism for seniors;
· Enhance equal access to less experienced travellers over 55 years of age;
· Supporting product lines specifically designed to motivate travellers over 55 years of
age to visit destinations in the low and medium seasons;
· Create an innovative tourism package for seniors, which will be available and
sustainable after the EU co financed period;
· Set up and strengthen sustainable public-private European partnerships (PPP) to
contribute creating a European domestic market for seniors in the long term through
the establishment of cooperation between private and public entities within Europe
and not specifically limited to a partner‟s domestic market.
Specific objectives of the project
Ø Create an innovative tourism package for travellers over 55 years of age based on
the connection between the practice of golf and the discovery of minor territories
through the culture of wine;
Ø Stimulating the number of visits and overnight stays to Europe‟s wine areas in the
low and medium seasons;
Ø Promotion of visits to wine areas as a part of golf practice;
Ø Offering a complete experience to taste the charms of wine areas, including wine,
slow food, regional culture and cultural landscapes (develop packages in
cooperation with SMEs);
Ø Joint transnational development of tourism products to stimulate cross-visits and
The project is expected to design a transnational tourism product specifically
addressed to senior people (over 55) that proposes an integrated approach to thematic
tourism development, by offering the practice of golf and the discovery of territories
through the culture of wine, and to develop such product into four different touristic
package (one per each involved Country).
Furthermore, the project will develop a dedicated web-portal and mobile app where the
developed touristic products will be made available and where interested travellers may
easily plan, book and purchase their vacation package immediately and receive a
confirmation on reservation within 3 hours from the request.
The proposed touristic product, developed in four different packages, will be even tested by
at least 96 senior travellers (24 per each travel, of which 12 at their own expenses), in order
to have, at the end of the project, an evaluation report on the proposed touristic product
with eventual perspectives for further development and adaptation to the market needs.