Community Media Empowering Program

Leonardo Da Vinci Project – Long Life Learning

2012 - 2014




Cyprus Community Media Center CY-Cyprus



DIMITRA Institute of Training and Development GR-GREECE

Associazione IT-Italy


Marmara Egitimciler Dernegi TR-Turkey



Main aims of the project are (i) develop educational approaches in a community-driven context, to empower worker and volunteers in benevolent and Civil Society Organizations (CSOs) through Community Media Literacy, (ii) develop programs to include “clinic courses” in media content creation, new ICT technologies, media culture education and social media training, (iii) create thematic network dedicated to Community Media training for existing and aspiring CSO workers.

There are nine partners from eight countries (CY, ES, FR, GR, IT, LT, PL, TR), all of them having experience in volunteer and vocational training and specialise in core fields such as Community Media, Cyber Volunteering, Community video production, Technology/ICT training and VET, training curriculum creating – among others . Partners are Community Media Centres, vocational institutes / vocational training centres, adult education providers, counselling information service provider, education NGO, cyber volunteers.

Outputs of the project are:

- Community Media Training needs analysis for partner countries

- Database of community media and volunteer organisations

- Training curriculum

- Project website platform

- E-instruction online platform to use by trainers and instructors in organizations

- Evaluations/analysis reports of coaching and trainings

- E-bulletins



Main aims of the project are design and develop training programmes and methodologies for CSO workers/volunteers, VET learners on Community Media skills that include:


1. Media Literacy and Environment

eg: Relations with  mass media, media landscape scanning and identification, handling a media crisis, audience awareness, feedback, accessing public information


2. Social Media: Use and Strategies

eg: Social media campaign strategies, tools, Guerilla marketing, viral content, public’s online participation


3. Technical skills

eg: handling of A/V equipment, A/V recording, capturing, digital photography


4. Communications

eg: online newsletter creation, poster/leaflet design, public presentations and events


5. ICT and Online tools

eg: audio/visual editing software, use of Open Source software, Image editing 


Concrete objectives of the partnership are:

-Development of training programmes and methodologies that include the above mentioned themes. Programmes that will train CSO workers/volunteers not just on a theoretical level but also on hands-on acquisition of skills (a constructivist and participatory approach in training).

-Creation of a European multidisciplinary training program to provide Community Media skills to NGOs into a media-empowered Civil Society.

-Study and evaluation of Community Media practices in partner countries will be carried out and information on good practices will be exchanged where appropriate.

-Creation of local networking with regard to Community Media Training amongst CSOs, educators, public authorities and private sector organizations.

KICKOFF meeting in Cyprus 6-7 september 2012




Meeting 2 on Madrid


French presentation

Spanish presentation


Other pictures


Meeting n° 3 in Paris (july 2013)



Minutes (FR)

Minutes (official)

Survey about 3 meetings

Meeting n°4 in Bari (Italy)





Official minutes

Meeting n°5 Athens



Meeting n° 6 in Istanbul

French presentation




Official Website

Facebook page

Community media courses portal

Collaborative consumering

Paris citoyen

Social Media Week Paris Dec 13

Film about "m-Com: E-Seniors Institute Training Session"

Film about "m-Com: E-Seniors Learner + Facilitator Feedback"


Trainingsession outcome

Project video summary

Workshops in Paris :

French ICI workshops

Conclusions of ICI workshops

Tablets worshop

Groupzap - january workshop

Openetherpad use : snow in Paris

Workshop : Communicate with Press (FR)

Communicate with the Press (EN)

Resume from workshop "Communicate with Press"

Twitter worshop : presentation

Support and exercises for Twitter workshop


Questionnaire Annalysis of needs

Newsletter n° 1

Newsletter n° 2

Newsletter n° 3

Newsletter n° 4

Newsletter n° 5


Summary about project results

Media Training Module

Common output = videos asking partners and learners why training in community- media literacy is important for NGOs:


Why Community Media?

Flyer (FR)

Collaborative tool list

Links - Community media
French radios - Radios françaises :


Tweet for dummies


Internet solidarity and empowerment

In Cyprus :






All partners will contribute in the following tasks. For their countries, they will: research and making of an analysis about Community Media;  presentation of Community Media training practices already in use;  Research and Contribution to the Database of community media and related volunteer organisations. And: Pilot training; dissemination of project via own website, Dissemination of E-Bulletin, Participation in the social networking  of the project.

Furthermore, each partner will have its own responsibilities for specific tasks that were chosen based on each partner’s expertise, experience and nature:

CCMC: coordination of the Partnership;  project website creation;  Training Curriculum contribution: Media Literacy and Environment and Technical skills;  Preparation of the online e-instructor platform;  preparation of meeting N.1; 

Cibervoluntarios: Contribution to the reports (e.g. free tools for networking, evaluation pilot training sessions);  preparation of meeting N.2; Training Curriculum contribution: Social Media: Use and Strategies;

E-SENIORS: Training Curriculum contribution: ICT and Online tools; setting up of the mailing list and skype contacts of project participants;data and analysis collecting from partners and maintaining of the online database of community media and related volunteer organisations.

DIMITRA: Training Curriculum contribution: Media Literacy and Environment;  Share knowledge and experience of “Commedia”, a Community Media project in Greece, short presentation of the programme and products. Training Curriculum contribution: Video creation/upload, technical skills on related online tools; preparation of meeting N.4;

Žinija: Responsible for Preparation of E-Bulletins (and dissemination); Training Curriculum contribution: Communications; Coordinating meeting N.3.; Social network campaign launching.

CIES: brochure preparation; Training Curriculum contribution: Communications;

Marmara Educators Association: Training Curriculum contribution: Social Media: Use and Strategies; preparation of meeting N.5;





The project coordinator has extensive previous experience in Project Management of projects of various types, sizes and funders and is therefore experienced of the skills needed to aid effective communication between transnational partners. The coordinator will manage a structured communication process which will emphasise trust, cooperation and the need for open and transparent communication between all partners. They will also ensure that all partners are aware of project deadlines and that these are realistic for all.


A communication plan will be jointly developed and agreed upon at the beginning of the project, allowing partners to agree on the frequency, type and volume of communications which they expect from each other in order to facilitate open communication from the beginning.


In between face to face meetings, partners will rely heavily on online communication tools, i.e. email, Skype and online meetings as well as telephone conversations. There will also be an online space set up where partners can share documents and exchange information.      


All partners will be actively involved in the planning of each activity based on the knowledge gained from the ideas sharing and research stage of the project. Each will develop and implement their own pilot session for Community Media training, each partner  aiming at their staff/volunteers, CSO representatives, their learners and members of their target group. Learners will take part in the pilot sessions and will then be involved in the evaluations in order to give their own opinion on the effectiveness of the method in building media literary and improving their media skills in order to be able to reach a wider public within their domains/communities. They will also give feedback on any improvements that could be made. This feedback will be used to inform the final guide, which will be produced with input from staff and learners. Learners will also be involved in planning and implementing the web-based tool by providing input on the tools which would be most effective and useful for them.




The project partnership requires to involve different types of participants in order to successfully achieve all goals set.

First group involved in the project realization are project partners who are experienced with the related skills domains sectors. Their partners’ representation on all projects meetings is required by all, as particular tasks as well as details of the whole process of project realization will be agreed on these meetings. Each company will involve staff according to own criteria, but all staff will be informed about project realization. The main task of participants will be to share their best practice in Community Media, to realize research in own country and prepare a presentation, which will be presented to the trainees together with the training. This group will be responsible for project implementation according to the plan set as well as for project evaluation (and dissemination of the whole results). Evaluation of the project will be lead by the coordinator who will check the tasks filling in comparison to the plan set. At the end of the project, final report will be done where the whole project will be evaluated according to the goals that were or were not achieved.


Another group will consist of workers and volunteers in CSOs, and learners. They will be involved in the project implementation via Community Media trainings attendance (in each participated countries) and questionnaires filling. These people will be asked for participating via several ways of communication.


During the project realization also other Civil Society and Educational Institutions will be addressed in order to gain their, allowing them to share their experience and ideas. These organizations will be also invited to participate in meetings and activities during the partner meetings and trainings.


Finally, the attendants of trainings, as well as members of the public will be able to share their ideas through the use of social networks, also reaching members of the public that may be somewhat related but have an interest in learning Community Media skills through the tools and methods developed by the project.  After the project realization, when the pilot training for Community Media skills is provided, we also expect to gain further ideas according to how we will be able to provide more effective training.




The project will be integrated into ongoing activities of the partner organisations. Each partner has expertise in at least one of the training modules and with the creation of new training material the partners will effectively “fill each other's gaps”. In these related fields, the partners have been involved in a number of projects and activities - also working with their target groups.


As a result, partners will ensure the integration of results from the project into other areas of their work, as they will be able to immediately transfer and apply any knowledge gained from the project. On a practical level, organisations will also look for synergies between this project and other ongoing activities in order to inform other work, both within their national contexts and across different partners in Europe. Also, partners will disseminate results and products from this project into other related projects across Europe, again ensuring integration within relevant project fields.




At the beginning of the project all partners will discuss the aims and needs of their own organisation in relation to the project and a set of measures for success will be developed taking into account what each partner wishes to gain from their involvement. These measures of success will be revisited at the end of the project and evaluated in order to see if the project fulfilled these needs and expectations.


After each meeting, the management of the partnership up to that point and the meeting itself will be evaluated in order to ensure that partners are satisfied with the cooperation between partners, balance of activity, knowledge sharing etc. And of course to give constructive feedback for ongoing improvement.


The pilot sessions of Community Media training will also be evaluated with both trainers and trainees (i.e.: trainers, volunteers, CSO workers, target group members) in order to ensure they are useful and relevant to the needs of the project and the target groups.


Finally, at each stage of development of both the guide and web tools the work will be evaluated by trainers and trainees to ensure it is providing correct and necessary information and is user-friendly. The final products will be evaluated by distributing questionnaires via Survey Monkey to those individuals and organisations using them to judge their effectiveness.




The project will have multiplier effect by aiming at innovative and effective ways of bringing the Citizens of Europe closer to Lifelong Education, to the Civil Society, their communities and Europe itself with the use of Community Media, at the same time by fostering the idea of European citizenship.


The project will inform trainers, representatives, employers, entrepreneurs and volunteers of CSOs, educational/VET institutions on various subjects of Community Media training and mentoring and build bridges towards implementation of this knowledge and experience gained through e-coaching and practical training activities. In the future, education and VET policy makers/authorities will potentially use the project’s results for training in their sectors.


The project will enhance the effectiveness of the training providers partners and CSOs , as well as other stakeholders’ actions by means of an integrated approach towards the objectives of sustainable development, fostering the synergies and coherence between different actors’ involvement.


The project will not be limited to exchanging ideas and experiences but will be followed-up by concrete actions/activities. We will transfer outcomes towards appropriate stakeholders and multiplying them on a larger scale. In order to have an impact (at local, regional, national, and European level), we will carry out activities aimed at making our projects and results more visible, better known and sustainable. Results of a project will continue to be used and have a positive effect on the largest possible number of beneficiaries once the project has come to an end.


The internet web platform devoted to the awareness-raising campaign about the importance and impact of Community Media in partner countries will be interlinked with other relevant websites, extending the project outcomes and giving a chance to a larger public to access the project material.


Each partner will be asked to disseminate information to all staff, members, associates, corresponding responsible public authorities so that they are aware of the project and fully informing on its impact, learning outcomes and products in order to ensure that learning is shared within organisations as well as externally.